The real estate on the internet, which is your website, is one of the most valuable assets that you own if you’re an entrepreneur. A few powerful statistics from a Forbes article that any business should know concerning your online reputation, including your website, are as follows:
- 91 percent of people use a search engine to get information.
- 93 percent of people do not go past the first page of internet search results.
Your website is the first experience most people will have with you, and when people are doing internet searches, you want to ensure that visitors stay with you when they click on your site. Your site is where your online presence and reputation begins, so it’s vital to make sure that it is well-designed, modern, mobile and presents a high-quality and professional image your current clients and prospective customers will appreciate and trust.
When working with a designer on the creation of a new site or an update for your existing one, five crucial elements will help you ensure that you have a credible representation of your business on the internet.
- Excellent visitor experience is the number 1 thing to do.
An easy mistake to make, but one you have to avoid at all costs, is creating a site that is all about you without keeping your audience in mind. It’s vital to always think about what your customers and potential clients would want to see when they visit your website. Therefore, the user experience is the most critical element of a site. People who land on your site will make a decision within seconds, based on ease of navigation, aesthetic, and relevant content to them, to remain or promptly leave.
- Easy navigation and simple design.
Since people will be visually be viewing your site and will stay or leave based on how it looks and their experience, it’s vital to have easy navigation. You want to ensure that the relevant information your visitors want to see can be quickly found. You’ll want to have a design that is not cluttered, with excellent and related imagery, and copy that is minimal, but also concise and relevant. Your home page is the most critical page and has to be succinct and to the point. It should provide the summary of your business quickly because it is from the home page that visitors will decide if they will continue to explore or not.
- Avoid spin, industry jargon and keep language conversational.
Again, when you are creating a website, you have to keep the visitor experience first and foremost in mind. While images will capture attention, people are also going to need to read content that will attract their interest. It’s essential to avoid any spin on your website that sounds fake and “salesy.” No one wants to be sold to when visiting a site. They want to trust you and how you convey the information they need to know matters. Avoid using any complicated or industry jargon that the public would not easily understand and make sure to keep the language you use conversational. When you develop content, think about it as a conversation between you and a friend.
- Make sure you select impactful and relevant images.
A picture is worth a thousand words. All of the images, including videos that you place on your site, must be compelling, but they also have to make sense. Many high-quality images are available, but what you choose has to align with your particular brand positioning, product or service. Additionally, it’s crucial to make sure that you have full rights to use any image that you place on your website to prevent what could be thousands of dollars in liability. A few of the best places to find pictures for your site include iStock and also Getty Images.
- Keep your site updated and fresh.
Aside from ensuring that your website is mobile ready and search engine optimized (SEO), which are necessary for your rankings on Google, search engines also require that your website is continually updated with new content. Make sure to regularly keep changing content on your site, which you can do in multiple ways. For instance, you can create a blog to which you post regular articles, provide relevant surveys and polls for people, upload new videos, create secondary pages with information such as company news or new testimonials.
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