Search engine optimization (SEO) is essential for any businesses marketing services, according to the digital disruptors and business management consulting experts. In the digital era, there’s no going back to a time without SEO. However, many small businesses have also learned that it takes money to do SEO well. But, there are a few tricks for bootstrapping SEO that any company can do—no matter the budget.
Let’s begin with a bit of the obvious before we get deeper bootstrapping SEO. Some people don’t know what SEO is and why it’s even essential. So, let’s break that down a bit in a way that’s easy to understand.
In the simplest terms, search engine optimization, or SEO, is how you get “free” traffic to your website from search engine results. So, let’s say that someone is looking to find a great organic foods market. When they search, a natural foods market wants to—ideally—be the first result they’ll see. However, if they can’t be the first result, they want to be on the first page. Most people will not go to the second, let alone the third page of results on Google.
Now that you have a better understanding of SEO let’s explore what you can do to improve it on a budget.
One of the fundamental aspects of successful SEO is keywords. Search engines such as Google have crawlers or bots. That artificial intelligence spends every moment of the day and night “crawling” the internet. In other words, it’s reading and indexing all the content on the internet. Therefore, your sitehas to have the keywords that apply to your business. Since trying to rank for related keywords that everyone else is trying to rank for is hard, keep focused on ranking for high-value and low-difficulty keywords.
Because of the search engine crawling that happens, you’re going to want to SEO all of your pages. But where do you begin? The first place to start is with your home page and work from there. Your home page is the most crucial page. So, take the time to make sure that relevant keywords are on that page. And, also remember to use related terms when possible. That helps the bots to know context better, improving your rankings for those search terms.
In the old days, when people did marketing for their companies, they did it locally first. The digital world has given businesses the idea that they can market nationally and internationally. Yes, that’s fine to do down the line, but the first place you want to begin for SEO is locally. Since Google is the largest search engine in the world, a great thing to do is go to Google My Business. Make sure that you’ve provided all of the information necessary to have a robust page.
Can I Rank? is a keyword management tool. And, they made great suggestions for making the most of your SEO budget. For instance, pay attention to the keywords that are of the highest value. Make sure that your promotional efforts integrate with your keywords and content creation. Also, when you’re developing content, be aware that backlinking is essential (more on the next point). So, consider how you’re going to get others to backlink to your site.
When you’re developing content and want to maximize SEO, backlinking is a must-do. And that’s why it stands as the 5thpoint. You have to get other sites backlinking to your site. A simple way to do this is to see where your website traffic is coming from concerning referrals. You can do it easily with Google tools. So, if you see a few sites that are referring traffic to you, ask them if they wouldn’t mind a guest post. Again, the backlinks get crawled by the bots and when they see that other sites going to yours, they “learn” that you’re an authority.
In sum, SEO is a vital aspect of small businesses or high impact nonprofits. It helps drive traffic in the primary way that people will likely find out about your company—through the internet. The bootstrapping SEO tips are easy ways to get started to improve your search engine optimization results. Of course, there are other things to help SEO, such as sexy website design, but the tips found here are an excellent place to begin.
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