Digital Marketing has changed the way companies create and execute their marketing strategy. For instance, in the 20th century saw the explosion of television, print, radio, billboards, and direct mail. Today, your customers are online: using social media, tuning into online news sites and blogs, and searching for products online. A recent study concluded that about 3 in 10 adults are always online. As a result, this move to online poses a continuous stream of challenges at a rapid pace. Businesses have to re-evaluate their marketing strategies almost daily.
The strategies used for digital marketing differ from those used for traditional marketing. And one of the most significant differences is that digital marketing lets you interact with your customers and understand their behaviors and preferences. In other words, data and analytics inform marketers about their audiences in ways traditional marketing could not.
While digital marketing offers the unique advantage of interaction, it also poses challenges to the modern-day marketer. For example, the biggest problem is the ability to manage the complexity and rate of change. Yet, despite the challenges it presents, digital marketing also helps to level the playing field in a competitive marketplace.
Here we provide the top 7 secrets you need to know to succeed in the digital world.
The place to start is always your digital identity, your website. Therefore, if you do not have a website, you pretty much do not exist in the digital world. You do not have to spend a fortune to build a website. For instance, you can use one of the many website builders available. Or, you could also hire a freelancer to design one for you. It could be a basic website, but the one thing you need to make sure is that your website is mobile-friendly. Nevertheless, with 4.2 billion active mobile internet users worldwide, you must make sure that your site caters to the mobile user.
Any digital marketing plan is incomplete without a solid social media strategy. As you may know, an estimated 3.96 billion people use social media. That is 51% of the world’s population! Moreover, a typical user has an account on an average of 9 different social media platforms and spends approximately 2.5 hours using social media each day. Therefore, using an efficient social media strategy will help you gain a lead in digital marketing.
Product endorsements and celebrity recommendations have been a part of marketing strategies for a long time. In the past, it was only accessible to large corporations due to the prohibitive costs. However, in the digital world, the prices are no more a barrier, and even small businesses could use influencers for marketing their products. Micro-Influencers have made this opportunity easily accessible and at affordable rates. In short, cooperate with the micro-influencers and online executive learning platforms in your industry and partner with them to target your focused prospects.
Good content will always stand up when it comes to digital marketing. As you know, we live at a time where information is available on our fingertips, anytime, on-demand. But the sheer amount of information can make us feel like we are drinking from a firehose. So, that’s where good high-quality content makes a difference. The most significant benefit of great content is that it helps you to build reputation and trust with your customers and prospects. And that’s why high-value content is why content is at the heart of digital marketing.
It is a race out there in the digital marketing world. For instance, your competitors are all trying to get a share of your customers’ eyeball time. So, when you are online, you must be in front of your customers and prospects. When people search for something concerning your products and services, you must ensure you get featured on the first page of the search results. It’s a widely discussed topic within the digital marketing forums that less than 1% of the users go to the 2nd page of the search results. And, that’s why search engine optimization (SEO) is vital. SEO helps you improve your ranking on search engine results and makes it easier for consumers to find your products and services online. So, effective website design and SEO will give you the edge you need in digital space to succeed.
Despite the extensive use of messaging tools like WhatsApp, Messenger, etc., email continues to remain as one of the best digital marketing tools you could use. Yet, we’ve seen email marketing strategies go entirely wrong to the point of causing customer dropouts. For example, email marketing is not about what you want people to buy. Instead, for email marketing to work, it has to offer value to readers. Remember, your products or services are incidental. So make sure to follow the industry best practices for email marketing when designing your strategy.
Differentiation is what is going to make your product or service stand out in front of your target audience. It is what tells your customers and prospects what is unique about you. It is what defines your Unique Selling Proposition (USP). For instance, consider the slogan used by FedEx- “When it absolutely, positively has to be there overnight.” FedEx guarantees its customers that it will deliver their packages safely and on time. What a great USP! So, research the competition and think of creative ways to differentiate yourself and your USP.
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